Almost every Indian with an active internet connection has heard either about Bhuvan Bam, or BB ki Vines, his popular YouTube channel. Born on January 21st, 1994, this 24-year old has left a huge mark on the YouTube community and has inspired millions of other young video-making enthusiasts to follow his path.
Bhuvan’s first video, “The Chakna Issue,” garnered barely 10-15 views, however, within a few short years, he now has over 17 million subscribers as of April 2020, and each of his videos receives over 200 crore views. It’s quite funny that this man alone has more subscribers than the entire population of some countries!
His journey is quite inspiring as he started as a restaurant singer, but now, the most prominent celebrities want to collaborate with him. Moreover, this young YouTube sensation has also embarked on his journey in professional film making as he has starred in a short-film with Divya Dutta, which was celebrated with a Filmfare Award.
But, what is the reason behind Bhuvan Bam’s success? How has this simple Delhi-based boy managed to build such a huge empire? It’s quite simple. Bhuvan Bam is a great example of how a combination of passion and talent is all that entrepreneurs need to be successful.
Following this line of thought, in this article, we will go over certain preconceived notions that entrepreneurs have about building a business, that Bhuvan Bam has wholly thwarted.
5 Myths About Entrepreneurship That Bhuvan Bam Broke
1) It’s Not All About Money
While there are many components needed to build a successful business, the most important element is to have an idea that solves a challenge or problem many people are facing. Any company that is successful purely based on investments and money won’t survive long. For example, if there is a demand for your product, an initial investment is enough to get your product out there. After that, consumer demand will take your success further.
Bhuvan Bam is an excellent example of this. He comes from a very humble background, and he started making videos only using the front camera of his phone. Even today, when he is at the prime of his success, he still uses the same front camera of his phone and doesn’t even have a team! He does his content creation and editing himself. He doesn’t need a DSLR or a high-end video making team for his success. His viewers relate to this content and don’t care much about the visual quality or editing quality. Simply put, if your product or service is actually what the user wants, they don’t care much about how fancy the packaging is.
2) The Quality Matters Most
Following the previous point, there is no debate that no amount of investment or marketing can help a business survive if the product or service is low quality. Even if there is a demand in the market for your product or service, the users will eventually stop using your product due to lack of quality. On the flip side, competitors will take advantage of this and build a better product. Hence, at any point, a business cannot afford to offer low-quality products or services.
The Delhi-based YouTube sensation realized this strategy very quickly. The reason why he is performing so much better compared to all his other competitors is simply that his content is high-quality. While his competitors spend weeks trying to create the best-looking videos, Bhuvan looks at the people around him to create his content and shoots the video and edits it, within the same day. He finds relatable topics; hence, his audiences love his content. Therefore, there is no doubt that quality matters most for a business, and Bhuvan has followed this ideology diligently.
3) Value Your Consumer
Many brands have functioned under that concept that “customers are stupid,” hence, they don’t know what they are looking for, and all they need to do is marketing their product or service. While they may have held some credibility a couple of years ago, with the advancement of technology, this is far from true. Moreover, customers are spoilt for choice. They don’t need to rely on anyone’s brand to fulfill their needs or requirements. Hence, brands need to value their existing customers. After all, retaining existing customers is easier as compared to getting new ones.
Bhuvan Bam has proved the credibility of this notion. Multiple YouTubers make use of various strategies like click-bait, and plagiarism, Bhuvan chooses to focus all his efforts on entertaining his customers. He knows that his viewers have a lot of content to watch online. Hence, he gives his best attempt to gain the viewer’s attention through his content. This is why, even after so many years, he still works with the same characters and creates his videos in a similar theme, as he knows that customers like such content.
4) Be Minimal, Stay Productive
There are so many videos on YouTube wherein the creators use multiple actors, different locations and invest heavily in technology to create the video. But, Bhuvan still has twice the subscribers and viewers than them. Similarly, we see many businesses that have received huge investments and provide products or services with multiple features shut down. Simultaneously, businesses focused on providing one service or product, but the best in that niche, receiving a lot of success.
This goes to show that businesses don’t need to go overboard to attain success. They don’t need to provide ten average services or products. Instead, they should focus on 1-2 services or products, but make it so good that they become industry leaders.
5) Wear Multiple Hats
As an avid reader of The Money Gig, we are sure that you are aware that wearing multiple hats is key for every entrepreneur. Bhuvan Bam is a prime example of this; after all, even today this YouTube sensation creates his videos, right from scratch. According to him, he is well-versed with what his audiences want and doesn’t want anything to change. Hence, he uses his phone camera, which is held in one hand. Once shot, he edits the videos himself.
If you want to know more about why entrepreneurs need to wear multiple hats, you can read our blog here.
In conclusion, Bhuvan Bam is a new-aged entrepreneur who has cracked the code on how entrepreneurs can build empires in the 21st Century. For more inspirational stories or tips and tricks on creating a successful business, keep reading The Money Gig0